Crocus
EUROPEAN INSTITUTE FOR
CROSS CULTURAL STUDIES
About CROCUS
CROCUS initiates, supports, and conducts scholarly research in cross cultural management and behaviour.
In particular, it favours interpretative and qualitative studies and facilitates publications in this field. It functions as a research network for scholars in Europe and from other parts of the globe.
‘For us studying culture is the study of patterns of behaviour and thinking. Like the floor tiles above, human cultures show a rich and colourful variety of patterns’.
‘Our ultimate goal is to find an adequate interpretation of these patterns, to decipher the logic, values and ideals that are hidden behind them’.
‘Identifying and understanding cultural patterns is crucial for improving international collaboration, management and business’.